The Analytics Events page strips the Overview and Campaigns dashboards down to a single dimension — event type — and focuses specifically on how well each event type is being claimed/attributed, and how that trends day over day. This article walks through each section of the page and explains what the data represents.
Accessing the Events Page
- Log in to Kochava.
- Select the desired Account.
- Select Analytics > Events.
The Events page sits alongside the other Analytics sub-pages — Overview, Campaigns, Incrementality, and Insights. Where Overview provides a broad, account-wide summary and Campaigns pivots around campaign, site, and ad-type performance, the Events page is purpose-built to drill into event-level attribution: how many events are being claimed versus unclaimed, broken out by individual event type, and how that trends over time.
Filter Bar
A row of controls along the top of the dashboard scopes all data displayed below it:
Filter Options
- Time Range — Sets the date window for the dashboard, with a calendar icon available to adjust the range.
- Product — A dropdown listing all products/apps available to filter by within the account.
- Event Name — A dropdown listing the distinct event types tracked in the account (e.g.,
session_start,first_open,purchase). This filter is unique to the Events page. - Deduplication Logic — A required field with a dropdown that controls how the dashboard deduplicates events when calculating its metrics. Three options are available:
- First Claimed Event — Deduplicates down to only the very first successfully claimed/attributed event for a given user or device, discarding any subsequent claimed events. This is the most conservative option, and typically produces the lowest event counts of the three.
- First Unique Event — Deduplicates based on the first occurrence of each unique event, allowing multiple distinct event types to count per user rather than collapsing everything down to a single claim.
- Total Claimed Event(s) — Does not deduplicate down to a single event per user. Instead, counts all claimed events in aggregate, making this the least restrictive, highest-volume option of the three.
- Traffic/Conversion Included — A single-select dropdown (with a search field and an “×” to clear the current selection) that controls which traffic and conversion records are included in the dashboard’s calculations, based on their relationship to a device or user’s first claimed event. Three options are available:
- Only After First Claimed Event — The most restrictive option. Limits the dashboard’s traffic/conversion data to only what occurred after a user or device’s first successfully claimed (attributed) event, excluding all pre-claim activity.
- All Traffic Once First Claimed — A broader option. Includes all traffic from the point a first claim occurs onward, rather than filtering event-by-event as the option above does.
- All Traffic and Conversions — The least restrictive option. Includes all traffic and conversions regardless of claim status, providing the fullest, unfiltered view of activity.
- Partner — A dropdown listing all measurement/media partners available in the account. If left unselected, all partners are included in the current view.
NOTE: More Filters — Reveals any filters that don’t fit within the visible filter bar due to the current width of the browser window. A number badge next to this control (e.g., “More Filters (1)”) indicates how many of these hidden filters currently have an active selection applied.
Clicking More Filters opens a flyout panel containing any additional filter controls:
IMPORTANT NOTE: Deduplication Logic is easy to confuse with the Traffic/Conversion Included setting found in the More Filters panel, but the two control different things. Traffic/Conversion Included determines which traffic and conversions are eligible for inclusion based on timing relative to a user’s first claim. Deduplication Logic determines how those included events are counted — whether every claimed event is reported, only the first claimed event per user, or only the first unique event per type. By default, this dashboard uses Total Claimed Event(s), meaning KPI tiles and charts reflect the full, non-deduplicated count of claimed events. Switching to First Claimed Event would likely produce a meaningfully lower Claimed Events total, and could shift downstream metrics such as Conversion Rate and MMP Acceptance Rate as well, since fewer events would be counted per user.
Use Clear All to reset filters, or Apply to commit filter changes and refresh the dashboard.
IMPORTANT NOTE: The Events page drops the Campaign Name, Creative Name, and Site Name filters found on the Overview and Campaigns pages. This reinforces that the Events page is scoped purely around event type and product — not campaign delivery details.
Headline KPI Tiles
A row of three tiles provides an at-a-glance summary for the selected time range. Each tile includes the same three-dot (⋮) menu described in the Chart and Tile Options section below.
| KPI | Description |
|---|---|
| Claimed Events | Events that were successfully attributed (matched back) to a campaign or click. |
| Unclaimed Events | Events that occurred but could not be matched or attributed to a specific click or campaign. |
| Percent Claimed | The percentage of total events that were successfully claimed/attributed. |
NOTE: Percent Claimed is calculated as its own distinct metric specific to this page. It reflects a similar underlying relationship to the Overview page’s Conversion Rate and MMP Acceptance Rate tiles, but is not a direct substitute for either — each metric is calculated differently and shouldn’t be assumed to match numerically.
Chart and Tile Options
Every individual tile and chart on the Events page — including the three headline KPI tiles, the main trend chart, the three stacked bar charts, and the Events Trend by Day chart — includes a three-dot (⋮) icon in its top-right corner. Clicking this icon opens a contextual menu with the following options:
- Force refresh — Manually triggers a fresh data pull for that specific chart or tile, rather than waiting for the dashboard’s scheduled refresh cycle. A timestamp next to this option shows how current that chart’s data currently is.
- Download — Opens a submenu with three export options:
- Export to .CSV — Downloads the underlying chart data as a raw CSV file.
- Export to Excel — Downloads the data as a formatted Excel (.xlsx) file.
- Download as image — Exports the chart itself as a static image file.
Unclaimed vs. Claimed Event Count Over Time
A wide dual-line trend chart plots Unclaimed Event Count against Claimed Event Count across the selected date range, both on the same left-hand axis. All and Inv toggle buttons above the chart allow switching between viewing all traffic or only invalid/rejected traffic.
Claimed Events, Unclaimed Events, and Conversion Rate by Event Type
Three stacked horizontal bar charts break down the top-line metrics by individual event type:
- Claimed Events — Claimed event volume broken out by event type.
- Unclaimed Events — Unclaimed event volume broken out by event type.
- Conversion Rate — The percentage of events successfully claimed, broken out by event type.
IMPORTANT NOTE: A single event type dominating all three of these charts — appearing as by far the largest bar in Claimed Events, Unclaimed Events, and Conversion Rate simultaneously — means that event type is driving nearly all measured activity in the account for the selected filters, while every other event type contributes only a marginal share. This is a meaningful pattern to confirm is expected: if one technical/session-level event (such as an app session or launch event) overwhelms business-relevant events (such as purchases or sign-ups), it may indicate the event mix needs further filtering, or that the technical event should be excluded from certain reporting views to get a clearer picture of business event performance.
NOTE: The event type that dominates these charts is not necessarily the same event type that dominates the equivalent breakdown on the Overview page’s Events column. This can happen because each page may apply a different combination of time range and Traffic/Conversion Included scoping, which changes which event type appears dominant. Always confirm the filter settings before comparing event-type rankings across pages.
Events Trend by Day
This is the most detailed chart on the page — a multi-series line chart plotting daily trends for every tracked event type simultaneously, each represented by a distinct color and marker in the legend. The same All and Inv toggle buttons used elsewhere on the page are available above this chart as well.
NOTE: When one event type substantially outweighs every other event type in volume, that event type’s line will dominate the vertical scale of this chart, making it difficult to visually assess trends in the smaller event types. To evaluate a lower-volume event type’s trend in isolation, use the Event Name filter in the filter bar to scope the chart down to that single event type.
Data Freshness
The footer of the dashboard displays a Last Refresh Time (UTC) indicator, confirming exactly when the underlying data was last pulled/updated.
NOTE: Because each Analytics page refreshes independently, the Last Refresh Time on the Events page may differ from the Last Refresh Time shown on the Overview or Campaigns pages, even when all three pages reflect closely related underlying data.