The Analytics Campaigns page provides a campaign-centric companion to the Analytics Overview page, pivoting the same underlying performance data around three specific dimensions — Campaign, Site Name, and Ad Type — and adding Reach and Frequency metrics alongside the familiar Traffic and Claimed Events breakdowns. This article walks through each section of the page and explains what the data represents.
Accessing the Campaigns Page
- Log in to Kochava.
- Select the desired Account.
- Select Analytics > Campaigns.
The Campaigns page sits alongside the other Analytics sub-pages — Overview, Events, Incrementality, and Insights. Where the Overview page provides a broad, account-wide summary, the Campaigns page is purpose-built to slice performance specifically by campaign, site, and ad type.
Filter Bar
A row of controls along the top of the dashboard scopes all data displayed below it:
NOTE: The filter bar closely mirrors the Overview page’s filter bar, with a couple of campaign-specific fields added:
Filter Options
- Time Range — Sets the date window for the dashboard, with a calendar icon available to adjust the range.
- Product — A dropdown listing all products/apps available to filter by within the account.
- Campaign Name — A dropdown listing all campaigns available to filter by.
- Creative Name — A dropdown listing the available ad creatives, letting the dashboard be scoped to one or more specific creatives. This filter is unique to the Campaigns page and is not present on the Overview page.
- Site Name — A dropdown listing the available traffic source(s)/site(s).
- Deduplication Logic — A required field with a dropdown that controls how the dashboard deduplicates events when calculating its metrics. Three options are available:
- First Claimed Event — Deduplicates down to only the very first successfully claimed/attributed event for a given user or device, discarding any subsequent claimed events. This is the most conservative option, and typically produces the lowest event counts of the three.
- First Unique Event — Deduplicates based on the first occurrence of each unique event, allowing multiple distinct event types to count per user rather than collapsing everything down to a single claim.
- Total Claimed Event(s) — Does not deduplicate down to a single event per user. Instead, counts all claimed events in aggregate, making this the least restrictive, highest-volume option of the three.
- Traffic/Conversion Included — A single-select dropdown (with a search field and an “×” to clear the current selection) that controls which traffic and conversion records are included in the dashboard’s calculations, based on their relationship to a device or user’s first claimed event. Three options are available:
- Only After First Claimed Event — The most restrictive option. Limits the dashboard’s traffic/conversion data to only what occurred after a user or device’s first successfully claimed (attributed) event, excluding all pre-claim activity.
- All Traffic Once First Claimed — A broader option. Includes all traffic from the point a first claim occurs onward, rather than filtering event-by-event as the option above does.
- All Traffic and Conversions — The least restrictive option. Includes all traffic and conversions regardless of claim status, providing the fullest, unfiltered view of activity.
- Partner — A dropdown listing all measurement/media partners available in the account. If left unselected, all partners are included in the current view.
NOTE: More Filters — Reveals any filters that don’t fit within the visible filter bar due to the current width of the browser window. A number badge next to this control (e.g., “More Filters (2)”) indicates how many of these hidden filters currently have an active selection applied.
Clicking More Filters opens a flyout panel containing any additional filter controls:
IMPORTANT NOTE: The Traffic/Conversion Included setting shapes every KPI tile and chart on the Campaigns page — not just time, product, campaign name, creative name, and site scoping. By default, this setting is applied at its most restrictive level (Only After First Claimed Event), which excludes pre-attribution traffic and conversions from the dashboard’s totals. Selecting either of the broader options (All Traffic Once First Claimed or All Traffic and Conversions) will typically increase most KPI totals, since additional pre-claim or unclaimed activity becomes included. Anyone auditing these numbers should confirm which option is currently selected before drawing conclusions from the displayed totals.
Use Clear All to reset filters, or Apply to commit filter changes and refresh the dashboard.
Chart and Tile Options
Every individual tile and chart on the Campaigns page — including the four headline KPI tiles, the trend chart, the heat map, and each chart within the Campaign, Site Name, and Ad Type columns — includes a three-dot (⋮) icon in its top-right corner. Clicking this icon opens a contextual menu with the following options:
- Force refresh — Manually triggers a fresh data pull for that specific chart or tile, rather than waiting for the dashboard’s scheduled refresh cycle. A timestamp next to this option (e.g., “Fetched 3 minutes ago”) shows how current that chart’s data currently is.
- Download — Opens a submenu with three export options:
- Export to .CSV — Downloads the underlying chart data as a raw CSV file.
- Export to Excel — Downloads the data as a formatted Excel (.xlsx) file.
- Download as image — Exports the chart itself as a static image file.
Headline KPI Tiles
A row of four tiles provides an at-a-glance summary for the selected time range. Each tile includes the same three-dot (⋮) menu described in the Chart and Tile Options section below.
| KPI | Description |
|---|---|
| Impressions | Total number of ad impressions served during the selected time range. |
| Clicks | Total number of clicks recorded on ads during the selected time range. |
| Claimed Events | Events that were successfully attributed (matched back) to a campaign or click. |
| Conversion Rate | The percentage of clicks (or claimed traffic) that converted into events. |
Trend Chart and Heat Map
Traffic Count vs. Claimed Event Count
A dual-axis line chart plotting two overlapping trend lines across the selected time range: Traffic Count (left axis) and Claimed Event Count (right axis). All and Inv toggle buttons above the chart allow switching between viewing all traffic or only invalid/rejected traffic.
NOTE: Because Traffic Count and Claimed Event Count are plotted on independent axes, the two lines are not directly comparable by height alone — always check each line against its own axis scale before comparing trends visually.
Traffic US Heat Map
A choropleth map of the United States shading each state by traffic volume, using a color gradient from light green (low traffic) to dark navy (high traffic). This provides geographic context for where traffic is originating, and is not available anywhere on the Overview page.
Campaign, Site Name, and Ad Type
This section mirrors the three-column layout used on the Overview page’s Products/Campaigns/Events section, but breaks data down by Campaign, Site Name, and Ad Type instead — and adds Reach and Frequency metrics alongside the familiar Traffic and Claimed Events breakdowns.
NOTE: Reach reflects the number of unique users or devices reached within a given breakdown, while Frequency reflects the average number of impressions or events per reached user. Neither metric appears on the Overview page.
Campaign
- Traffic by Campaign — A paginated, sortable table listing campaign IDs and traffic counts, with inline bars for quick visual comparison.
- Claimed Events by Campaign — Same table structure, ranking campaigns by claimed event volume instead of raw traffic.
- Reach by Campaign — Adds a Product column alongside Campaign Name, showing reach (unique users/devices reached) per product-campaign pairing.
- Frequency by Campaign — Shows average frequency by product-campaign pair.
NOTE: Traffic by Campaign and Claimed Events by Campaign mirror the equivalent tables on the Overview page, though exact figures may differ slightly between the two pages due to the difference in data refresh timing.
Site Name
- Traffic by Site Name — A table showing traffic count broken out by site.
- Claimed Events by Site Name — Same table structure, for claimed event volume by site.
- Reach by Site Name — Adds a Product column alongside Site Name, showing reach per product-site pairing.
- Frequency by Site Name — Shows average frequency by product-site pair.
IMPORTANT NOTE: If every row in the Site Name breakdowns displays “N/A” rather than an actual site name, this indicates that site-level attribution data is not currently being populated for the account, and all traffic is falling into a single unlabeled bucket. The account-wide totals in these tables (e.g., total Traffic and total Claimed Events) will still match the top-line KPI tiles exactly — it is only the site-level breakout that is unavailable, not the underlying data itself. If site-level reporting is needed, contact your Kochava Client Success Manager to review site parameter configuration.
Ad Type
- Traffic by Ad Type — A horizontal bar chart showing traffic volume broken out by ad type.
- Claimed Events by Ad Type — Same chart structure, for claimed event volume by ad type.
- Reach by Ad Type — A table with Product and Ad Type columns, showing reach per product-ad type pairing.
- Frequency by Ad Type — Shows average frequency by product-ad type pair.
NOTE: Unlike Traffic by Campaign and Traffic by Site Name (which display as tables), Traffic by Ad Type and Claimed Events by Ad Type are shown as horizontal bar charts rather than tables.
Data Freshness
The footer of the dashboard displays a Last Refresh Time (UTC) indicator, confirming exactly when the underlying data was last pulled/updated.
NOTE: Because each Analytics page refreshes independently, the Last Refresh Time on the Campaigns page may differ from the Last Refresh Time shown on the Overview page, even when both pages reflect the same underlying dataset and filter settings.